Role & Team:
Graphic Designer, in collaboration with Stanford GSB Communications & Marketing [Ongoing, 2022–present]
Overview
I design and animate an ongoing series of explainer videos for the Stanford Graduate School of Business, using motion graphics to distill complex business concepts into short, easy-to-understand videos.
Process
Our team’s first step was to contrast the existing Explainer videos, originally produced by an outside agency, against GSB’s Quick Study series which has a similar visual style, with the goal of bringing production in-house and developing a look that stayed connected to the original series while standing apart from Quick Study. Each of us on the team built mood boards exploring different directions.
My mood board was chosen as the starting point for the new visual style. From there, I developed the storyboards, typography (Source Sans Pro and Source Serif Pro, consistent with GSB’s existing type usage), and color palette (drawn from GSB’s brand guide, in particular a high usage of digital colors) that became the final direction. That style is still the template used for every video produced in the series today.
Outcome
The redesigned series moved production in-house under a distinct, GSB-branded visual identity. The series was nominated for a 2025 Webby Award.
Watch the series below: