Role & Team:
Graphic Designer, in collaboration with Stanford GSB Communications & Marketing
Overview
I worked with Stanford GSB’s Communications and Marketing team to design the brand identity for a new podcast based on GSB faculty research, including a logotype and visual system for both a main show image and a repeatable episodic-art template featuring different faculty.
Process
Our team each started with thumbnail sketches, then developed rough digital versions exploring different color palettes and logotypes. My continuous line-drawing concept was selected as the final art direction, refined further with an updated title treatment and color palette.
I then created a full series of illustrations in that same continuous-line style to emulate a “whiteboard” feel and reinforce the show’s “if/then,” action-reaction premise, covering different areas of business, leadership, and society.
Outcome
The line-drawing system, along with branding colors that were chosen collectively by the broader team, became the show’s main visual identity, used across the main brand image and an episodic template that scales to feature new faculty each season.
