I designed a logo and branding patterns for The Mendoza Line, “A baseball bar in a garage.” The bar’s aesthetic is 90’s baseball cards, in particular the Rated Rookie brand. To start, I researched the Rated Rookie baseball trading cards, the logo, and 90’s patterns and aesthetics.


The client really wanted to lean into the aesthetic of early 90’s baseball cards specifically from the Rated Rookie brand. For the logo we went with a look and feel inspired by the Rated Rookie logo but opted for rounded edges, updated typography and cleaner lines. I chose three very “baseball” colors, bright red, light blue, and white. I also created a halftone pattern and a gradient bar pattern that could be used interchangeably as the client saw fit.