Role & Team
Graphic Designer, under creative direction from the Director of Creative & Multimedia at Stanford GSB Communications & Marketing.
Overview
I was individually tasked with designing an e-book for a Stanford GSB newsletter campaign, a curated collection of Stanford GSB-published articles under the theme “how to work smarter.”
Process
I designed the e-book in InDesign, aiming for the feel of a magazine while staying within GSB’s brand guidelines. I paired Poppins (titles, headers, quotes, subheads) for its friendly readability with Source Serif Pro for body text, a clean but classic serif. The orange used in headers, quotes, and table-of-contents numbers is pulled directly from GSB’s brand guide.
Images from the original web articles are reused throughout in a zoomed-in, vignette style to break up the page and add visual interest (each is credited to its original artist or photographer within the e-book) with generous white space to keep each page readable. Every article follows the same formula: a title page with subhead and image, body pages with at least one pull-quote, and at least one vignette-image pulled from the key image.
Outcome
The e-book was used for the GSB’s newsletter campaign, giving new subscribers a polished, on-brand introduction to GSB content.
